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MOS India Pvt.Ltd
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Our Team
Mehul A. Desai - Founder & Chairman
Mehul A. Desai is the driving force of Mail Order Solutions India Pvt Ltd (MOS). His vision and focus have led the company to establish standards and business models that have proven exemplary for a small set up to grow exponentially in a short span. A Sales & Marketing veteran, his journey to set up a business venture of his own took wings in 1997 with sister and partner Dharti Desai.

MOS specialises in outsourced Print production and Distribution for International Direct Marketers and Advertisers. To put it simply, delivery of mails from the printer to the customer’s door step was an unheard of concept which made the Company an industry leader by implementing and combining high end technology as well as manual labour which offered clients a great cost reduction. With his in depth knowledge of the Indian marketplace Mehul has been instrumental in defining the company's relationship with its clients in India and abroad.

One of his goals is to position MOS as a world-class Print Management and Services company and to provide unmatched support and service to the company's constituents, including business operations and the executive management team. With Mehul’s tenacity, today MOS has a plush all-encompassing print production facility which houses the latest in technology, processes and aims to stay ahead to leverage the fast evolving technology.

An avid cricket fan and graduate from Mumbai University, Mehul started his career as a Sales Executive at Procter & Gamble India Ltd. and rose to senior positions in companies like Modi Xerox Ltd, Real Value Appliances Ltd, and Atlaz Telecommunications Ltd. Mehul was Vice President (Sales & Marketing) with Atlaz. Mehul's forte has been his skill to “sell a refrigerator to an Eskimo” along with his ability to lead people and he uses that talent now to hone in deals, conducting training sessions with his staff & vendors.

Mehul is currently the President of Bombay Master Printer’s Association (BMPA), is a Governing Council Member of All India Federation of Master Printers (AIFMP) and has been a speaker at various Industry events and seminars.
Dharti Desai – Founder & CEO
Dharti Arvind Desai is a compulsive entrepreneur. She is the founder of FineWinesnMore India – FWM ( Dharti has been instrumental in conceptualizing, researching and setting up a strategic communications platform for FWM. FWM is as an educational, communications and interactive platform for wine consumers from all walks of life, be it a novice or a connoisseur. FWM leverages Dharti’s 25+ years of valuable experience in direct marketing in the USA and India.

Dharti, along with her brother – Mehul A. Desai, is also the founder of Mail Order Solutions India Pvt. Ltd., a state of the art print production company both located in Mumbai, India.

Dharti saw the potential India had to offer much before the outsourcing boom and established a pioneering position for herself and the company in direct marketing in India and significantly heightened the company's prominence within the industry since 1997.
She has been the key architect in setting the overall strategic direction of all her companies, patiently awakening a country to the hitherto unknown direct marketing space, working with the local nuances of the country and facilitating the integration of direct marketing consulting and bank card syndication.

With the help of her direct marketing companies she researched on the concept and strategy for FWM for over 2 years before starting the company in January of 2007. She coined the name FineWinesnMore and has managed to make her new enterprise an industry leader in innovation, credibility, and education for wine consumers in India. After ten years, thanks to Dharti’s vision and push for innovation and creativity, brand FWM has managed very good equity in India and now Dharti has setup FWM’s first wine retail venture, a unique and the only one of its kind concept in India. FWM has over 25,000 satisfied wine consumers in the major metros of India, thanks to FWM Direct - a first of its kind direct to consumer wine marketing program. FWM is an exclusive wine partner to American Express’ Platinum and Centurion (Black card) members.

Dharti has been invited as a speaker to conventions of the Direct Marketing Association (DMA), USA and is the author of "DM in India Guidebook" ( co-sponsored by the DMA, USA. She is a member of the DMA, USA, International Council of the DMA, the Direct Marketing Ideas Club of NY and also of Asian Women in Business, NY. She is also a charter member of TIE, NY ( Two years in a row she has been featured as one of the top ten Women of Wine in India by the Indian Wine Academy. Dharti, along with her brother and sister in law, set up a not for profit family trust in India in 2012 called Animedh Charitable Trust – ACT ( The Objectives of ACT are to provide financial support and social services to needy women as well as children in India. ACT has 9 centres in Mumbai, India.

Dharti is fluent in English, French, Hindi and Gujarati. She lives in NY, is a single mother to an 18 year old daughter and has done business in over 20 countries all over the world. Her ability to network and adapt to new cultures quickly have earned her tremendous goodwill in the wine industry in India and in over 8 wine producing wine regions of the world.
Prithviraj Desai - Director
Prithviraj Desai is the son of Mehul A. Desai and the nephew of Dharti Desai. He has studied in India and in the USA, and is an electronics and telecommunications engineer by qualification. After graduation, Prithviraj spent two years in the publication industry, which allowed him the much needed corporate exposure, after which he joined the family business at Mail Order Solutions India (MOS) in 2012. Due to his technical background and his ability to learn quickly, he offered very quickly a completely new line of thinking to the MOS think tank. Along with a fresh perspective, he brings with him an innate sense of "people management" and an ability to adapt to international and domestic work cultures. He travels extensively all over Europe and North America to bring back innovation and vision to the Regency Group's next spurt of growth. He joined the management team of FineWinesnMore (FWM) in 2014 and has brought several new age ideas for direct to consumer marketing for FWM. This young man is a wine aficionado, an avid cricketer, loves to read books, and enjoys going for jogs in the park. A practitioner of Judo in the past, Prithviraj has a special interest in various martial arts. He has recently concluded his MBA (tailored for second generation family businesses) from the prestigious Indian School of Business (ISB).
Sonali Oza – General Manager
Sonali Oza is the General Manager of FineWinesnMore. She has been with the company since its inception in January 2007 and comes with extensive experience in finance and administration. At FWM, she oversees extremely challenging work with various government bodies like excise and FSSAI, besides handling day to day operations with the retail and marketing teams. Sonali is an able leader and has ridden the ups and downs of the company with great diligence and discipline. She has been instrumental in executing successful SOPs with the management’s help.

Sonali is an avid music fan and has a “lovely” daughter whom she inspires daily with her ability to balance hard work and dedication to family.
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