Dharti Desai is the founder and CEO of Finewinesnmore. Finewinesnmore (FWM) is a Food & Beverage management company; and is one of the top distributors and marketers of imported wines and spirits in India. The company offers a wide bouquet of wines from its 140 labels, all of which are exclusive to her company in India. In addition to wines, FWM also offers a premium champagne which is Canard Duchene and top quality liquors such as Martinique Rum, Grappa, Limoncello, etc… She has been instrumental in conceptualizing, researching and setting up a strategic communications platform for FWM. This portal will serve as an educational, communications and interactive tool for consumers from all walks of life, be it a novice or a connoisseur. The wine club will leverage Dharti’s group company’s 15+ years of valuable experience in direct marketing in India.

Dharti Desai is also president and co-founder of both Marketing Capital Company India Private Limited (MCCI), and Regency Direct Marketing India Pvt. Ltd, one a direct marketing consulting company and the other an alternative media company – both located in Mumbai, India. Dharti saw the potential India had to offer much before the outsourcing boom and established a pioneering position for herself and the company in direct marketing in India and significantly heightened the company's prominence within the industry since 1996.

She has been the key architect in setting the overall strategic direction of all her companies, patiently awakening a country to the hitherto unknown direct marketing world, sourcing key clients and vendors, working with the local nuances of the country and facilitating the integration of direct marketing consulting and bank card syndication. With the help of her direct marketing companies she researched on the concept and strategy for FWM for over 2 years before starting the company in January of 2007. She coined the name Finewinesnmore and has aspirations to make her new enterprise an industry leader in innovation, credibility, and education for wine consumers in India.

Dharti has been invited as a speaker to conventions of the Direct Marketing Association (DMA), USA and is the author of “DM in India Guidebook’” ( www.rdmipl.com ) co-sponsored by the DMA, USA. She is a member of the DMA, USA, International Council of the DMA, the Direct Marketing Ideas Club of NY and also of Asian Women In Business, NY.

A single mother of an 8 year old daughter, Dharti is a graduate of Wilson College, Mumbai University (India) and now divides her time between the USA and India. She is fluent in French and also taught for many years at the Alliance Francaise in New York and India.