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Finewinesnmore is a Food & Beverage management company
based in India. Our head office is located at Mumbai with a support office in
Delhi. We have our distribution network spread to all key cities in India. We
specialize in the following segments:
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Marketing and Brand building for Food & Beverage products.
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Building equity for the F&B companies. |
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Conceptualize launch and create events and promotions for brands & F&B
companies.
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Undertake import, marketing &
distribution of F&B products.
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| Brand Vision:
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To Establish, Build and Strengthen “Fines Wines n More” as a one of the Top
five distributors and marketers of imported wines in key cities of India, by
positioning the company as a credible, qualitative & innovative player.
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| Goals:
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To be the one of the top five distributors of imported wines across India.
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Increase the sales turnover by 60% from 2007 to 2008 and by 200 % in 2 years.
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To be regarded by the trade and end-customer sets as a
qualitative, credible & innovative distributor in line with international
standards of services.
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| Industry focused objective:
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To be considered as an industry leader in India in educating customers (trade
& consumers) towards wine appreciation and by encouraging best practice
sharing between the industry players.
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| Trade focused objectives: |
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To strengthen existing relationships with
trade professionals. |
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To diversify the distribution mix to cover
various segments Hotels, Restaurants & Lounges, Retail and Duty Free
segments. |
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To set the industry standards of services
(delivery timelines and wine preservation), as well as after-sales support in
line with international leading distributor experiences. |
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To identify befitting industry alliances to
improve brand reach and sales. |
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To strengthen our presence in first-tier and
2-tier cities of India. |
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| Consumer focused objectives: |
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To build an active lifestyle community of
wine connoisseurs, those across the learning curve & novices, through
consistent interactions between consumers and specialists. |
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To be perceived as a credible guide to assist
the customer in the wine selection process, thereby giving them the warranty to
get qualitative wines at the right price. |
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